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Unique Selling Proposition

Your Unique Selling Proposition (USP) is what makes you stand out. It’s your “brand” that tells everyone you have something new and exciting to talk about.

Unique Selling Proposition

Why is a Unique Selling Proposition important?

In any business, online or offline, the goal is for customers to buy your product. And if your product isn’t different or better, there’s no reason to buy from you!

So the question that needs to be asked is this, “What benefits does your product deliver, and how is the competition positioning themselves?

So let’s start the process of setting you apart from everyone else.

“How do I make my blog stand out?”

Your unique selling proposition should be a benefit, something the competition over looked.

Once you have found that benefit, everything else will fall into place, even though you might share similar benefits as your competition you can always find something that differentiates your business from theirs.

That’s why it’s not important, but CRUCIAL that you find and hone your unique selling proposition.

How Do I Develop My Own Unique Selling Proposition?

Here are a few methods that can help you develop your USP:

Narrow Your Target Audience:

You have a niche already picked out for your blog. And with a niche comes a target audience. How about narrowing that target audience down a little bit?

Think about ways you can speak directly to a specific segment of your target audience.

For instance, let’s pretend you’re currently in the weight loss for women niche.

This niche alone has a lot of competition.

But what if you were to narrow that niche to target women wanting to lose weight after pregnancy?

How about weight loss for women after pregnancy who are busy professionals.

Now, we’re cooking with gas!

Think about how you can take your audience and segment them out into even smaller niches.

Then try and narrow it down again. See what you come up with. But be careful not to go too narrow.

You want to make sure you still have a market in that particular niche.

You can be your own Unique Selling Proposition.

Instill your own personality by just¬†being yourself. I know, who would’ve thought it!

What unique personality traits do you have that you can capitalize on?

Use those special traits in your writing and personal branding.

Got Morals?

What do you personally stand for? Your moral compass and personal beliefs can be a powerful driving force for creating a blog that’s different from the rest.

What do you believe in?

What do you think needs to be different about the niche you’re in? Dare to be different.

Be someone who’ll stand up for doing the right thing and bringing the truth to followers of your niche.

Do The Opposite.

If this suggestion will work for your niche, then you’ve uncovered one of the most powerful ways for standing out from your competition.

When your competition zigs, you zag.

Start the process of developing your Unique Selling Proposition.

This isn’t something you want to rush through. Take your time and let the process unfold naturally.

If you don’t have a USP yet, don’t let that stop you from moving forward with your blog.

It doesn’t have to be set in stone before you start delivering great content to your readers.

That’s the beauty of blogging. You can make changes as you move forward.

 

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10 Comments

  1. Good advice. I have a cycling website and I try to make my target audience the casual or leisure riders of the cycling world because it is so much competition. So I agree with what you wrote. Thanks.

  2. This is helpful advice. I’m new to blogging myself and am always looking for ways to enhance my posts. You deliver valuable advice and insights that I think can really help me. So far I’ve been sticking with what I know as well as trying be as transparent as I can. My focus is on helping beginner photographers to work with what they have to create nice images and enjoy and embrace the learning process just as I have done and am now doing with blogging.

    • Be sure to check out the main page if you haven’t already done so. It covers a lot of ground and will help you build your foundation.

  3. that is a pretty good idea and I am certainly going to look into this as a way to set myself apart more.

    I feel like I already stand out plenty, in my style, my demeanor. And I like to change the tone a bit from post to post. To keep things interesting.

    thank for the reminder. It helps.

  4. Hi Sheldon

    What a great post and advice!
    Narrowing a target audience can be tricky if it’s something that is suited for all ages, male and female. How would you narrow something down like Lego minifigures for example?

    Regards,
    Kamil

    • That’s a great question Kamil. I might break this down even further by theme…Batman, Star Wars etc or by sports, movies and even holidays.

  5. Great advice here for anyone who wants to sell products through their blog. As you rightly point out to sell successfully you need to narrow down your target audience and avoid the pitfall of being too broad in scope. I particularly like the point of setting yourself apart from others who may be promoting the same products.

    • When a product is launched, typically marketers do reviews and each offers their own “products, bonuses, advice” for the same product that others will be promoting. These bonuses help deliver more value and increase sales.

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